Latest Rare News
DATE: 22 NOVEMBER 2011
Rare's "China Invasion"
We've just got back from a 2-week business excursion to Beijing and Shanghai - we're looking at opening a Rare Design China office in 2012 to help our clients break into this dynamic and fast changing environment.
DATE: 28 OCTOBER 2011
How do you like dem apples?
We recently hired a fantastic young photographer by the name of Nikau Hindin to snap us some sexy new apple shots for use in marketing endeavours.
DATE: 19 OCTOBER 2011
Rare On The Move... Again!
Rare has relocated to a new office space at Level 3, 60 Grafton Rd, Grafton - the view is spectacular, come check it out! We've also got a new phone number - 09 309 8754!
DATE: 18 AUGUST 2011
Say "Haaaay" to Allan
Meet Allan Pope, our web developer. Allan is our man on the spot who will help you maximise your web presence. As a boffin Allan enjoys a challenge and he will not only work to your specifications, but also ensures at the end of the process that you are fully competent to manage your own site. So bring it on...
DATE: 15 JULY 2011
New Look for Rare Design
Rare Design has rebranded. Gone are our circles and in their place is a fresh and contemporary expression. We were seeking a more versatile brand that could be used on marketing materials, and across a wide range of new products currently under development. We always suggest that our clients regularly review their brand imagery to keep it fresh and aligned to market conditions.
At Rare Design we practice what we preach!
DATE: 13 JULY 2011
Here’s Something We Prepared Earlier
Rare is off to the Restaurant & Bar Show, 17-19 July. Come visit us on Stand F32. Register free online http://www.randbshow.co.nz/
DATE: 11 JULY 2011
How to Grow a Rare Business
Being successful in business is all about strategy, tenacity and plain hard work. To build your own business success story, we have compiled our top ten tips...
DATE: 11 JULY 2011
Getting Brands Right
Six easy tips to getting your brand perfect. Go on, give it a read...
Rare Newsletters
- Special News: Are You Rugby Ready? Read more >>
- Rare News: April 2011 Read more >>
- Rare News: February 2011 Read more >>
- Rare News: October 2010 Read more >>
- Rare News: September 2010 Read more >>
Rare Articles
DATE: JUNE 2011 | LOCATION: THE THYMES | AUTHOR: JAN BIERMAN
Are You Rugby Ready?
There has never been a greater opportunity to showcase New Zealand food and hospitality to the world on our home soil. Tips abound on managing the projected high-influx of customers; that is all very well but how do you attract the visitors to your restaurant in the first place?
DATE: DEC 2010 | LOCATION: TRADE MAGAZINE | AUTHOR: JAN BIERMAN
A Business of Substance
It seems everyone is talking about branding. So much so that many people are starting to question how much of it is a successful business strategy and how much is just hokum.
DATE: NOV 2010 | LOCATION: NZ BUSINESS | AUTHOR: JAN BIERMAN
Tell Me A Story
The use of storytelling to create impact brands and transform the way you do business.
DATE: FEB 2010 | LOCATION: HOST MAGAZINE | AUTHOR: JAN BIERMAN
The High Road
Entering the luxury market can be a great business move, even in a slow business environment, but it needs to be done carefully. A look at the most effective ways to target the top end.
DATE: SEPT 2009 | LOCATION: THE THYMES | AUTHOR: JAN BIERMAN
When The Going Gets Tough,
The Tough Get Marketing
There are 2 approaches to managing your brand during hard times; cut back and wait out the recession until there is more money in the kitty, or go full steam ahead and strike while your competitors are not and reinforce a strong brand identity...
DATE: JULY 2009 | LOCATION: THE THYMES | AUTHOR: JAN BIERMAN
Restaurants and Brands
Everyone in the restaurant world is talking about “brand” - how to build one, how to nurture one, and how to become one. Restaurant branding is the cornerstone of all marketing, but what is a brand and how do you get one?
DATE: JULY 2008 | LOCATION: BUY A BUSINESS | AUTHOR: JAN BIERMAN
More Than Graphic Design
Your imagery will not work for you unless all aspects of your business consistently reflect and support your intended brand...
DATE: APRIL 2008 | LOCATION: BUY A BUSINESS | AUTHOR: JAN BIERMAN
Opening for Business
The effort you put into your logo and business card design will give your customers a sense of how much energy and commitment you are willing to put into your products and services...
